Celebrating The Womens Cortez 23
The Women's Cortez ’23 is dedicated to those creatives who are paving their own way, who go against the grain, yet continue to stand out via their style and craft. A rebel spirit. The underdog. A true misfit.
We teamed up with 5 incredible creatives behind and in front of the lens, to tell their story through their own campaign. Each chosen protagonist embodies the spirit of The Independent. A crew of young, powerful trailblazers making, learning and thriving every day in the most honest and intentional ways.
Elléna Lourens
(Painter & Muralist)
What is your name and/or chosen name?
Elléna Lourens
Link to your socials and/or portfolio work.
What did you wanna be when "you were big”?
I’ve always wanted to be in a creative field, initially film.. director or actor, I’m not over that yet, I just focus on art at the moment.
If you had to pick, what would be your occupation?
Multi-disciplinary artist.
Do you remember when you realised you wanted to do what you’re doing now?
The first time I ever painted a wall of my own design was on a rooftop, in 5-degree weather, and It was the hardest thing I had ever done, and I loved the whole process. That's when I realised.
What is the best thing about being an independent creative?
The best this about being an independent creative is having the option to allow your creative voice to grow organically and honestly.
What is the best skill you've learned to cope with the hard times of being an independent creative?
The best skill I’ve learned to cope in the hard times is … to remember, that if it's really what you want, you don’t have a choice, so back yourself, and don’t stop making things that you like.
Give one piece of advice to a younger version of yourself reading this now.
Have confidence in what you’re doing, and don’t be scared to explore different avenues - you’re not going to be amazing at everything you do, but that doesn’t mean you shouldn’t try.
Kayleigh-Anne Kirsten
(Photographer, filmmaker, creative)
What is your name and or chosen name?
My name is Kayleigh-Anne but you may also know me as buzzcut barbie.
Link to your socials and/or portfolio work.
What did you want to be when you were big?
As a child, I always knew I wanted to be doing something creative. My dream was to be a pop star but unfortunately, I have no musical talent throughout the years I realized I have a passion and talent for photography and filmmaking.
If you had to pick, what would be your occupation?
I would call myself a photographer filmmaker/creative.
Do you remember when you realized you wanted to be doing what you're doing now?
During my first year of studying filmmaking, I realized I was more passionate about photography and creating still images. More recently I've fallen back in love with filmmaking and would like to pursue that more.
What is the best skill you've learned to cope with the hard times of being an independent creative?
This might not necessarily be a skill but the true meaning of perseverance but also how to hustle and create work for yourself.
What is the most exciting thing to you about the society we live in today?
For me, I love that there's more representation of women, POC and LGBTQ people in the creative industry making waves and pushing their narratives and taking up space as they should! What's also exciting is how creatives have more opportunities to network and have their work seen by a wider audience because of the internet and social media.
Give one piece of advice to the younger version of yourself reading this now.
I would tell a younger version of myself to believe in myself more and to take more risks outside of my comfort zone. As cliche as that may sound I think believing in yourself and seeing your worth as a creative is very important and has an impact on your career. I definitely turned down opportunities because I felt like I wasn't good enough or because the job was outside of my league. It's important to remember that even if an opportunity seems scary and out of your league these things wouldn't be coming your way if other people didn't believe in you and your work and what you have to offer.
Anita Hlazo
(Creative Entrepreneur)
What is your name and/or chosen name?
My name is Anita Hlazo, a lot of people call me Afro, after my brand Afrogrunge.
Link to your socials and/or portfolio work.
For personal chats you can find me on IG as @anitahlazo_ for my work or portfolio you can view @afrogrunge
What did you wanna be when "you were big”?
I wanted to be a businesswoman. I looked up to my cousin who at the time was doing Business Management at University. I imagined her in corporate wearing suits, calling shots. I modelled myself after her and that idea. We both didn't follow that path though. She's now a radio sports commentator and I'm definitely not in corporate.
If you had to pick, what would be your occupation?
I am a creative entrepreneur. A generator of creative ideas that can facilitate an income for myself and in the future, others.
Do you remember when you realised you wanted to do what you're doing now?
I do! I remember it clearly. Towards the end of my high school years. I just wanted to pursue fashion. I didn't wanna be a businesswoman anymore. I wanted to design clothes. I even asked my mom if I could go to a design school to learn about design before the tertiary level. That didn't happen but I still made it to University and learnt design there and then.
What is the best thing about being independent and creative?
I've been watching a lot of Virgil Abloh and DJ Black Coffee interviews on YT and they reiterate being able to create freely without too many restrictions or pre-approval. Being Independent in your creativity to me means you can break the rules - or not even that because you construct the rules yourself. So the best thing is being able to create however and whatever you want. Any advice you get is guidance rather than restrictions. When you work with people it's through collaborations. You're in a position to join forces with people instead of following a structure that's preset (which isn't wrong, this is all perspective).
What is the best skill you've learned to cope with the hard times of being an independent creative?
I'm answering this Q&A during a very hard time. A part of my sewing machine is broken and I've been fixing it for 2 days now. I've had to take off my fashion design hat and put on my machine servicing hat which is a brand-new hat I have no experience with. Basically being resilient - actually nah lol - breaking down, giving yourself time to experience a hard time than picking yourself up and moving on to finding a solution to it. I've recently heard a phrase and I've been using it ever since which is: START WITH THE END IN MIND. That keeps me going. Knowing all the challenges I'm facing now and will face in future is temporary because I know what the end will look like. Challenges are a passing part of a permanent end goal.
What is the most exciting thing to you about the society we live in today?
Honestly - nothing. South Ah is in an electricity crisis. But - I think what's exciting is that with every problem, (similar to the question on top) each generation or just people, in general, are challenged to come up with solutions to fix that problem so that they never experience it again. So I think the most exciting thing - which can also be quite challenging - is how fast-paced change is happening compared to previous generations. We are at a point as a society where change is accepted quite faster therefore change is created quite faster. There's a quicker reaction to things, and issues and solutions come as fast. Give one piece of advice to a younger version of yourself reading this now. Everything is going to be okay. If I could, I would hug my younger self. Just know that all the negatives you held on to you finally outgrow, work on and forget. Know that the world does not revolve around you. Other people's actions were not because of you. People are going through their life. You didn't have guidance but you're doing okay. I love you. Afrogrunge turned out to be a clothing brand and people get it. You imagined it and it happened, they get it.
Erin Simon
(Wardrobe Stylist)
What is your name and/or chosen name?
Erin Simon
Link to your socials and/or portfolio work.
What did you wanna be when "you were big”?
I always knew I wanted to work with clothes but didn’t know much about the industry. To be honest - I’ll still not big and I’m still open to the idea of anything as long as it’s got to do with creating :)
If you had to pick, what would be your occupation?
I guess for now I’ll go with a wardrobe stylist.
Do you remember when you realised you wanted to do what you're doing now?
I was working at Woolworth's head office in the buying department as a trainee - every day someone would question what I was doing there because I guess I stood out. By this time I’d already dipped my toe in styling so I decided to jump in.
What is the best thing about being independent and creative?
Every job is a new opportunity to create something new and meet new exciting people while doing it. Also having the freedom to take time off on your own time to create whatever you want to create.
What is the most exciting thing to you about the society we live in today?
The growth of freedom to be who you want to be. I know we still have a long way to go but it’s exciting to know we’re headed in the right direction.
Give one piece of advice to a younger version of yourself reading this now.
Never stop being fearless.
Hana Jayne Sho
(Filmmaker & photographer)
What is your name and/or chosen name?
My name is Hana Sho :-)
Link to your socials and/or portfolio work.
@hanajaynesho or Hanajaynesho.work - I’m quite proud of my website!
What did you wanna be when "you were big”?
I can’t say “I am big” yet! ...But growing up I wanted to be an animator. After university, I learnt that I didn’t want to be confined to a desk, bringing someone else’s vision to life. I’ve always struggled to focus on one medium, or field, and realised that I am more excited about the ability to collaborate and be involved in every aspect of the creative process, rather than just a fraction of it. I’ve found film and photography to be the perfect outlet for that, giving me the freedom to explore and express myself in endless ways.
If you had to pick, what would be your occupation?
Umm...Filmmaker & photographer.
Do you remember when you realised you wanted to do what you’re doing now?
Hmm - I remember the first time I worked on an ad with a director who was a woman. At that point, I had been doing commercial acting for a few years, and it was a revelation. For the first time, I could see myself in someone else - someone who communicated in a strong, kind and confident manner. It was a powerful moment for me because if you don’t fit a particular mould, the world often makes you believe that certain things just aren’t meant for you. But working with this director reaffirmed my belief in myself and the idea that you can be both strong and sensitive at the same time. That experience really shifted how I felt about myself. It reminded me of the power of representation, and of the importance of having diverse voices and perspectives in positions of leadership. It also reinforced my belief that being true to yourself is the key to success in any creative field. Sometimes, all it takes is one person to show us what’s possible...
What is the best thing about being an independent creative?
I think for me the best thing about being an independent creative is the opportunity to bring my own unique voice and vision to projects, and importantly having the freedom to own my time, and to do so in my own way and on my own terms. Although it comes with many challenges! It also means having the chance to collaborate with other creatives whose values align with mine; being able to have the space to take risks, make mistakes, push boundaries and challenge myself to explore and grow wherever and with whoever I choose. Ultimately, the best thing about being an independent creative is the sense of possibility that comes with it, and although risky - I think that’s an exciting place to be.
What is the best skill you've learned to cope with the hard times of being an independent creative?
Haha! It’s never easy, and there are certainly moments when I question whether it’s worth it... especially when work is quiet. I don’t know if this classifies, but I try to monetise off of all my skills, which allows me to do what I love on the side. I think if you love something, you will find time for it. And even when it feels like the world might not be interested, it’s important to keep trying, failing, and trying again. So I am in the process of learning to not lose touch with who I am and what excites me.
What is the most exciting thing to you about the society we live in today?
Oh dear, that is a big question. Hmm...We are progressing incredibly rapidly in technology, I mean we have seen huge strides in Artificial Intelligence (which I am quite excited about), which is changing the way we live and work. But I think, as people, we are more connected (or disconnected as some might argue) than ever. This is a BIG question, jeez. We’re really pushing for more inclusivity and representation, challenging old stereotypes and creating new narratives that are more reflective of the diverse world we live in. I think we’re seeing all sorts of new voices and perspectives that are challenging the status quo, and we are being introduced to new ways of working that are perhaps different to what we are familiar with. So I think what we don’t really know or understand yet is exciting to me. However, I think we have a lot of work to do and a long way to go...
Give one piece of advice to a younger version of yourself reading this now.
Hmm...Creativity thrives in moments of uncertainty and vulnerability, so embrace the fear and use it as fuel to push yourself further. Everyone’s journey is unique; so become friends with patience - your success and failures are all part of what shapes your story.
Nike Women Cortez x Shelflife Credit list
• Photographer, director & producer - Hana Sho (@hanajaynesho)
• Mural Artist - Ellena Lourens (@ellenalourens)
• Wardrobe Stylist - Erin Simon (@___eee_________________)
• Handycam - Kayleigh-Ann Kirsten (@buzzcut.barbie)
• Fashion Designer (her own piece) - Anita Hlazo (@anitahlazo_ / @afrogrunge)
• Makeup Artist - Justine Alexander (@justine_nomz)
• Handycam & assistance - Marle` Relief (@marleretief)
• Vocalist - Tara Boraine (@tzara_brain)
• DOP, Editor, Grade & Online - Ramon Mellet (@ramonmellett)
• AC - Matthew Wareley (@matthewwareley)
The Nike Women's Cortez '23 'Orewood Brown and Earth' drops this Wednesday the 15th of March in CPT, JHB and Online for R2099.
First come first serve. Online and stores at 10 am.
Sizes Online & JHB: UK3-UK8.
Size CPT: UK3-UK7.