Shelflife and Nike Sportswear ZA Unveil 25 PSI
Shelflife and Nike Sportswear ZA have partnered to bring you the experience of Air. Constructed to take you through an educated journey of the History of Air, 25PSI is one of the most exciting projects we have ever been involved in!
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Aptly named after the measure of air pressure originally used in the Air Sole Unit of the Air Max 95, 25PSI will lead you on a journey; backwards through time; to where it all kicked off.
With the start of the movement beginning 28 years ago, on the 26th of March 1987, the release of the original Air Max made the invisible... visible. Revered as one of the most iconic sneakers of all time, the Air Max 1 - which has lead the way for almost thirty decades - has given rise to a series of incredible silhouettes, seeing the engineered Air take numerous shapes and forms almost every year since, with classics including the Air Max 90, Air Max 95, and Air Max 97, to name a few!
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Situated in the heart of Braamfontetin, Johannesburg, 25PSI is located at the incredible heritage site of The Alexander Theatre.
Shelflife will be running the retail side of the 25PSI space; seeing plenty of fresh new silhouettes and restocks, of exclusively Nike Air Max products. Come and pay us a visit in our first ever Johannesburg-based retail space!
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25PSI will be open from Friday the 13th of March to Thursday the 26th of March.
Store hours:
Tuesday to Friday: 12h00 - 21h00
Saturday: 10h00 - 18h00.
We also have something special up our sleeve in celebration of World Air Max Day (the 26th of March 2015), for both Johannesburg and Cape Town. Stay tuned to the Shelflife Online Store and social media sites for all of the details!
For further information, and to join events at 25PSI, please visit: nike.com/sportswear