adidas Consortium LA Trainer OG “Made in Germany”
adidas takes a look back at their 1984 archives to resurrect the L.A. Trainer, the brand's final city model and one of the last silhouettes originating from its German production line. 32 years later, adidas gives the LA Trainer the full revival treatment.
Consortium takes us back to the year of the LA Trainer – born a performance shoe, it has long been a crossover classic. In 1984 times were changing at adidas, it was the year that the company relocated production from its Bavarian headquarters and retired the long-running city-themed footwear series.
While the LA Trainer is now restricted to OG-status, it documents adidas’ early experiments with personalisation and raised the topic of style and aesthetics, leading topics in the performance-based market over the subsequent decades: functional and technical but in the form of refined understatement.
This release is built at the adidas factory in Scheinfeld, near the company’s Herzogenaurach headquarter, and wears authentic Made in Germany insignia on the tongue. With this OG colourway, metallic detailing, Stockmayer mesh – a German-sourced technical fabric also used on the 1984 version, and the absence of the lettering from the uppermost stripe, Consortium go all out to authentically recreate a classic in its full glory. It is a legendary style that effortlessly transitioned from performance to urban street style.
The adidas Consortium LA Trainer OG ‘Made in Germany’ will release at Shelflife on the 6th of August 2016 for the retail price of R2999.00!
The following sizes will be available:
UK6
UK7
UK8
UK9
UK10
UK11
PLEASE NOTE: This will be an in store and online release.