adidas Consortium x Hanon ”“ New York
adidas Consortium are proud to present the latest collaboration with Aberdeen-based retailer Hanon launching on the 9th of December. Taking a cue from the blustery climate of Aberdeen’s locale, the collaborative style introduces a re-work of the adidas New York classic runner to create a new interpretation and colourway which references the ever-changing Scottish skies. Known for their assortment of hard-to-find footwear and high-quality apparel, Hanon has long stocked technical outerwear suitable for the Scottish climate. For their latest interpretation with adidas, the retailer revisits their home and location in the north east of Scotland, taking inspiration from the ‘3-seasons-in-a-day weather’ known for its uncontrolled climate expressed through the aesthetic of the reinterpreted classic runner.
The weather inspired rework, takes a cue from the 80’s New York signature design distinctive for its classic ZX styling and mesh grill that wraps the midsole. Hanon's “Dark Storm” colour-scheme alludes to the broken skies as dramatic rain clouds quickly sweeping in from across the Atlantic ocean. These transitioning conditions are stylishly recreated in a bespoke jacquard woven pattern with a light-to-dark fade effect which is also applied to the midsole's signature Dellinger webbing. Suede overlays give a premium look and feel to the exterior while the soft leather interior and a central section of the sole provide optimistic flashes of Originals blue - a homage to the early New York and a reminder that clear skies could be just moments away.
Collaborative branding is visibly presented throughout the shoe, detailed on the side stripes, embossed on the leather tongue loops and screened to each back tab. The climate inspired silhouette even includes embossed coordinates of the city printed on the tongue reverse. The New York footwear demonstrates an innovative execution of a sophisticated concept from Hanon - a retail partner with a strong and clear narrative.
The adidas Consortium x Hanon – New York will drop exclusively in our CPT & JHB store on the 13th of December for the retail price of R2699.00
Sizes: UK6, UK7, UK8, UK9, UK10, UK11