adidas Consortium x Hypebeast - UltraBOOST UNCAGED
Throughout the past 10 years, the German sportswear giant has evolved and adapted to the needs of the modern consumer, while paving the way for technology-focused products.
For the 10th anniversary of Hypebeast, an online magazine which is considered one of the major driving forces in urban culture and fashion, has teamed up with adidas to create a highly advanced collaboration combining functionality and style.
This collab is the first ever ‘uncaged version’ of the popular UltraBOOST silhouette. Hypebeast has a strong history of finding eccentric ideas and pushing boundaries, which takes a visionary approach to explore new grounds.
Designed for this very reason, the UltraBOOST UNCAGED boasts a variety of unique features, fusing design, durability and technology, making the highly progressive running silhouette the perfect equipment for a fast-paced life.
The UltraBOOST UNCAGED comes with a specially developed all-white Continental outsole for state-of-the-art cushioning while promising the highest levels of grip on any urban terrain. Other details include a butter-soft leather insole debossed with the HYPEBEAST logo.
On top of that, we see the shoe is equipped with an NCF chip - adidas’ latest high-tech gadget. The NFC technology directs users to a microsite with exclusive content via their mobile devices by simply tapping their smart phone directly on the chip. Mobile users can easily scan the QR code found on the hangtag that comes with the sneakers for access. 
This release will be available in store as well as online from the 18th of December 2015 for the retail price of R3299.00. Online release will be from 11am!