adidas Ultra Boost Uncaged with Colour

13 Jul 2016, 09:59
adidas Ultra Boost Uncaged with Colour

adidas Running is getting ready to officially unleash the uncaged version of the Ultra Boost, without a doubt one of the most popular sneakers currently on the market! Featuring the first Colour Boost cushioning for an impactful push, the already pleasing Ultra Boost is now greater and with endless possibilities!



Available in red and black, the highly anticipated colour update to BOOST offers runners a completely new aesthetic. The new colourways will make their debut alongside the iconic white BOOST midsole on Triple Red, Black and White versions of the latest drop from adidas, UltraBOOST Uncaged.



“The introduction of BOOST with Colour reflects our dedication to identifying and understanding exactly what our consumers want and to pushing the boundaries of aesthetic design. BOOST is an industry-leading innovation that will now be available in a style that matches the elite standard of its performance,” says Ben Herath, vice president of design for adidas Running.



This Uncaged Ultra Boost release features a Primeknit upper done in Scarlet and Solar Red with Core Black hits appearing on the heel counter and rubber outsole. Of course what stands out the most on this pair is the red Boost midsole which is making its debut for the first time.

adidas UltraBOOST Uncaged with Colour will be available to consumers through the live raffle release mechanism starting at 9:30am at Shelflife Store in Cape Town and AREA3 in Johannesburg on Saturday the 16th of July 2016 for a recommended retail price of R2599. Limited stock and T&C’s apply.


Shelflife Live Raffle Terms & Conditions



1. The promoter is adidas South Africa (Pty) Ltd whose registered office is 3rd Floor, Unit 2C, Black River Park, North Park, Fir Road, Observatory, Cape Town.

2. The UltraBOOST Uncaged with Colour in white, black and red will be released at 10h00 on Saturday the 16th  of July through Shelflife Store in Cape Town.

3. UltraBOOST Uncaged with Colour will be released through Shelflife store through the live raffle release mechanism.

4. The first 100 participants in line by 09h30am at Shelflife 167 Longmarket Street Cape Town will receive a ticket to stand the chance to buy one pair of UltraBOOST Uncaged with Colour. Raffle ticket line will close at 09h30am sharp!

5. At 10h00 an independent draw will be done directly thereafter to determine the lucky customers who each win a ticket for the option to buy a pair of UltraBOOST Uncaged with Colour. The ticket enabling the customers per store to buy the product is not transferable and may only be used by the winners.

6. Only one ticket per customer will be given and may not be transferred or sold.

7. Should a name be called at the draw and, after 3 minutes, the person does not come forward, a further name will be drawn.

8. Winning ticket holders will be escorted into the selected retailer three at a time until all ticket holders have had the chance to purchase their one pair of UltraBOOST Uncaged with Colour.

9. If the winner’s preference footwear size is not available, they have the opportunity to purchase another size.

10. The winners will receive the option to purchase one pair of UltraBOOST Uncaged with Colour. Please note quantities, product articles and shoe sizes are limited and cannot be guaranteed per store. For more information, please contact the respective stores for information around their product options.

11. adidas reserves the right to vary, suspend, postpone or terminate the promotion and any prizes, or any aspect thereof, for any reasons whatsoever and without notice. In such event, you hereby waive any rights or expectations which you may have against adidas and acknowledge that you will not have any recourse or claim of any nature against adidas.

12. These Terms and Conditions are also available by phoning (021) 422 6200 (standard Telkom rates apply)