adidas UltraBOOST 19 Debuts this Thursday
adidas Running is aiming to change the game once again with the adidas Ultra Boost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. Last week we showed you a sneak peek at the all new adidas Ultra Boost 19, the following colourways will officially drop and be available in our Cape Town and Online Store from Thursday at 10am. 
adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own.
Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas Ultra Boost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.
Optimized BOOST – with 20% more BOOST in the midsole compared to the first-generation adidas UltraBOOST, this updated technology brings even more energy return
Torsion Spring – a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
Primeknit 360 – feels like a second skin, combining pure comfort with lightweight performance
Updated 3D Heel Frame – a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support
The adidas Ultra Boost 19 drops on Thursday the 21st of February in our CPT and online store at 10am for the retail price of R2999.00 each
adidas UltraBOOST 19 – Clear Brown/Chalk White
R2999.00 - UK6, UK7, UK8, UK9, UK10, UK11
adidas UltraBOOST 19 – Core Black/Grey
R2999.00 - UK6, UK7, UK8, UK9, UK10, UK11
adidas WMNS UltraBOOST 19 – Clear Brown/Chalk White B37705
R2999.00 - UK3.5, UK4, UK5, UK6, UK7
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