adidas Originals Studio x Shelflife Coming Soon!
adidas Originals and Shelflife present Originals Studio, powered by the adidas ADIZERO ARUKU
adidas Originals and Shelflife are joining forces to host the second instalment of Originals Studio, a unique platform designed to inspire and empower Johannesburg's vibrant creative community. This partnership is a natural fit to celebrate the launch of the ADIZERO ARUKU, a shoe that blends the past and the future, inspired ADIZERO PR design from the 00’s.
The event, which will take place at the Rosebank Shelflife store in Johannesburg from 29 November to 1 December, will feature a series of interactive workshops, engaging “radio” podcast discussions, and a dynamic creative space open to all.
A Celebration of Creativity, Collaboration and Style
The adidas Originals Studio x Shelflife event will showcase the power of collaboration and the importance of community in fostering creativity. The event will bring together established and emerging creatives from across the city's fashion - paired with the ADIZERO ARUKU, music, and a pop-up café, providing them with a space to connect, learn, and create.
Interactive Workshops and Engaging Radio Sessions
Attendees can participate in two distinct workshops:
Saturday, 30 November — Thread Theory
- Focusing on the art of upcycling and fashion customisation, Thread Theory will be led by renowned industry figures. Participants will gain insights into sustainable fashion practices, learn essential techniques for refreshing worn garments, and explore the creative possibilities of transforming vintage sportswear.
Sunday, 1 December Sonic Sessions:
- Delving into the world of music production and songwriting, Sonic Sessions will feature leading DJs and music producers. Attendees will explore the fundamentals of beatmaking, songwriting, and music production, gaining valuable insights into the creative process behind crafting original sounds.
Stay tuned for the workshop host reveal!
A Hub for Inspiration and Innovation
The adidas Originals Studio x Shelflife event will transform the Shelflife store into a vibrant hub of creative energy. Alongside the workshops, the event will feature a dedicated podcast radio space where industry luminaries will engage in insightful discussions, sharing their experiences and perspectives on the creative landscape. The space will also showcase the latest adidas Originals footwear and apparel, highlighting the brand's commitment to supporting creative expression.
Open to All
The adidas Originals Studio x Shelflife event is open to all individuals passionate about creativity and eager to connect with like-minded individuals. Free registration is open now with VERY limited spots available and closes on 15 November. All successful participants will be notified by mail on November 22, 2024.