Air Jordan 3 'White Cement Reimagined'
One of the most highly anticipated sneaker releases of 2023 is dropping at Shelflife on 11 March. After applying the “Reimagined” concept to the Air Jordan 1 in 2022, Jordan Brand has now been given an all-time great vintage treatment.
The Air Jordan 3 “White Cement Reimagined” features the classic colourway of “Summit White/Fire Red/Cement Grey.” The 2023 version has been crafted and constructed to the true OG ’88 specs to celebrate the release’s 35th anniversary.
The uppers feature premium white leather with perforated sections paired with Elephant print overlays at the toe and heel regions. Details include a Red Jumpman on the tongues, Nike Air on the heels, White laces and a Red insole with Black Nike Air branding on it.
Much like the Air Jordan 1 High OG Lost & Found, this release has also been given a vintage/aged aesthetic as yellowed heel tabs and midsoles are part of the sneaker’s design. We think you will agree the overall effect is a fitting homage to the original.
This is the sixth time that the Air Jordan 3 colourway, which was famously worn by Michael Jordan in the 1988 NBA All-Star dunk contest, has been re-released. The first retro came in 1994, followed by 2003, 2011, 2013, and again in 2018. The Air Jordan 3 will forever be associated with Michael Jordan’s soaring dunk from the free throw line, his second dunk contest victory, All-Star Game MVP honours, and the first of his five regular-season MVP awards. But that is not all. It was also the very first shoe designed for Jordan by Tinker Hatfield and it introduced both elephant print and the iconic Jumpman. And let’s not forget the ad that went with it featuring Spike Lee as Mars Blackmon.
The Air Jordan 3 “White Cement Reimagined” comes complete with a suitably weathered box and a retro pamphlet about the development of the Air Jordan 3.
The Air Jordan 3 “White Cement Reimagined” drops on the 11th of March in both men's and grade-school sizing, men's are R3899 and the Grade-school is R2799 via online and live store raffles.
The online raffle opens on the 9th of March at 7 pm for 1 hour only. Winners will be contacted on the 10th of March before 3 pm.
Men's Sizes Online: UK6, UK7, UK8, UK9, UK10, UK11, UK12.
GS Sizes online: UK3, UK4, UK5, UK6.
Live store raffles take place this Saturday 11 March in CPT and JHB. Armbands handed out at 9:30am, raffles start at 10am.
Men's Sizes in-store: UK6, UK7, UK8, UK9, UK10, UK11, UK12.
GS Sizes in-store: UK3, UK4, UK5, UK6. (Please note that JHB will not have a UK4 available).
Please see below the Terms & Conditions for the online raffle release.
1. This raffle is free and open to everyone in South Africa ONLY.
2. By entering your name, shoe size, valid bar-coded ID or Passport and email address, your name will be entered into the draw for the opportunity to buy one pair of the Air Jordan 3 "White Cement Reimagined" in your size and selected colourway at the given date and time.
3. To qualify for the opportunity to purchase online, you must have a confirmed online profile/account with Shelflife.co.za. To create your account, please sign up. Please ensure your account is updated with contact details and shipping information. If you have already created an account with Shelflife.co.za in the past you do not need to create a new one.
4. After completing an online profile, you can enter the raffle via our dedicated link with your details from 7 pm until 8 pm. If you enter multiple times you will be disqualified.
5. Your entry is valid only if the following requirements are met:• You have a valid Shelflife account with an email address matching the one used for the raffle entry• Your valid delivery address is saved to the Shelflife account before entering the raffle.• You have not entered multiple times with the same name, email address or ID number.• You are residing in South Africa.
6. The winners will be drawn randomly and contacted and invoiced between 10 am and 3 pm on the 10th of March, via email only (please ensure the email you created for your online profile matches your online competition form). Online Raffle Winners will have until Friday the 10th of March to make payment for their online order.
7. Successful entrants will be eligible to purchase the size they have selected ONLY in the online raffle form and must settle payment in full prior to receiving their pair.
8. Each successful entrant will have the right to purchase one pair of the Air Jordan 3 "White Cement Reimagined" in the size they indicated on their entry. Entrants may not swap sizes nor request another size than the one they indicated in their entry.
9. The Air Jordan 3 "White Cement Reimagined" is R3899 and the Air Jordan 3 "White Cement Reimagined" (Grade-School) is R2799 and is payable via online order only. All info is contained in the winning email.
10. Shelflife has the final say in all sales of the Air Jordan 3 "White Cement Reimagined".
No refunds or exchanges will be accepted for this product.
Any customer who does not pay without notice will be removed from future raffles.