Air Jordan 4 'Fear' Release

14 Nov 2024, 10:00
Air Jordan 4 'Fear' Release

The Air Jordan 4 ‘Fear’ is making a comeback this coming weekend, for only the second time in over a decade. Originally launched in 2013 as part of the Air Jordan “Fear Pack,” alongside the Jordan 3 and Jordan 5, this release drew inspiration from the 2008 “Becoming Legendary” campaign starring Michael Jordan.

In the campaign ad, MJ’s infamous words “I’m scared of what I won’t become. You’re scared of what I could become,” got brought to life in the form of this AJ4. 

The shoe boasts a black, pure platinum, and cool grey upper, all atop a speckled midsole with a visible Nike Air unit. The look is complete with white accents on the lace unit and white Jordan logo on the heel.

Following on from the ‘Bred Reimagined’ and ‘Military Blue’ Jordan 4’s from earlier this year, it seems this is a big year for the AJ4, quickly becoming the most popular Jordan sneaker for 2024.


The Air Jordan 4 ‘Fear’ will drop on Saturday, the 16th of November, online via our Shelflife Releases microsite at 8am, in our Cape Town store at 8:30am and in our Joburg store at 10am. F.C.F.S!

Available for R4099 in UK6 - UK12



Jordan 4 ‘Shelflife Releases’ Site Information:

  • This microsite release opens at 8am on the 16th of November 2024. 

  • The main Shelflife website (shelflife.co.za) will be redirected onto the Shelflife Releases microsite (releases.shelflife.co.za) at 8am.

  • If you are already on shelflife.co.za before 8am, you will automatically be redirected to the microsite at 8am.

  • If you go on to shelflife.co.za at 8am, you will automatically enter the microsite.

  • If you are not automatically redirected to the releases microsite at the time of the launch, refresh your browser or visit releases.shelflife.co.za to access Shelflife Releases.

  • ONLY debit and credit card payments will be accepted for this release. 

  • One per customer – ordering more than one will cause your whole order to be cancelled.

  • Please read all the terms and conditions on the Shelflife Releases site carefully.

  • NO RETURNS ON THIS RELEASE.


See more about the Shelflife Releases site HERE