Carhartt WIP 'HOME'
We've always been incredibly precious and proud of our stores, and the brands that we carry end up forming part of our family. Our latest drop of Carhartt WIP, which we stock exclusively in SA, coincided with our release of their collaboration with Converse and the universe aligned.
The timing was perfect for us to team up with the Goodbye Studios to share the creative reigns and tell this story. Their offering back to us is "Home". A series of images shot on film, store installations at both our stores and a short film portraying the way Carhartt WIP feels to them in a South African context.
Production Studio:
GOODBYE STUDIOS
Creative Direction:
Manie Fagodien (@manie_fagodien) and Luke Bell Doman (@lukebelldoman)
Director:
Luke Bell Doman
Dop:
Dylan Boerstra (@dylanboerstra)
Editor and Colourist:
Tshireletso Calvin Dithipe (@insta_calvin)
Additional Footage:
Khatieb Ariefdien (@youlook.fine)
Styling:
Salik Harris (@unclesalik)
Stills Photography:
Luke Bell Doman
Starring:
Iviwe Yekani (@bl33d__)
Abu Yekani (@spots.dj)
Junior Yekani (@itaintjuju_)
Soundtrack:
Gourmet (@gourmetspaghettiboy)