LAAMS x PUMA Suede
PUMA has teamed up with the Lower East Side creative outpost LAAMS to serve up a unique rendition of the PUMA Suede, embodying the spirit of encouraging creatives to pursue their craft in any medium they choose.
Founded by Scott Selvin, LAAMS opened its doors in New York in the summer of 2020. At its core, LAAMS is a community space that bridges the gap between a retailer, a gallery, and a studio/workshop. Spread across three floors on Orchard Street, LAAMS acts as a neighborhood meeting place, as well as a constantly changing exploration of music, art, fashion, and more.
The PUMA Suede LAAMS ‘Blank Canvas’ is a DIY-inspired, double-layered shoe offering a customizable and artistic experience. Part artwork, part sneaker, the "Blank Canvas" Suede features a removable top layer of canvas on the upper, which can be peeled away to reveal green fuzzy suede beneath. This collaboration comes with the instruction to "Wear them into the ground," encouraging wearers to create a unique, one-of-a-kind expression through their journey with these special Suedes.
In addition to the tearaway canvas upper and hairy suede base layer, the LAAMS x PUMA Suede is packed with details like fuzzy laces, silver lace jewels reading “PUMA” and “LAAMS,” and even a map of Manhattan’s Lower East Side that appears on the shoe’s outsole. The distinctive version of the Suede also comes with a printed tote bag and a special watercolour paper box that serves as its own blank canvas. After creating your own work of art on the box, submissions will be considered for a commemorative zine and in-store display at LAAMS.
In celebration of their collab, the LAAMS store is hosting an in-store release, converting their workshop space into a customization studio. Those who purchase a pair of the LAAMS x PUMA “Blank Canvas” Suede will have the chance to work with creatives to infuse their Suedes with individualistic touches like watercolor, distressing, airbrushing, custom stamping, and sashiko stitching.