Levi's FRESH Capsule
Levi's latest collection lives and breaths Freshness with plant-based and planet-friendly dyes. This serves as the first drop of Levi's Fresh Produce with more on the way!
Cue the colour! Inspired by Levi's Fresh Produce collection from the 1970s, Levi’s Fresh features a vibrant range of sustainably dyed pieces across all categories for men and women.
The pastel shades are derived from natural, plant-based dyes and use water-saving techniques that help conserve energy and reduce reliance on pollutive synthetics. You’ll also see special tabs that feature various fruits and vegetables inspired by the carrot tabs from the original 1970s Fresh Produce collection. Whether worn in monochromatic head-to-toe looks or mixed and matched, the collection represents style, comfort and sustainability.
The first drop features a purple denim anorak and two cotton tees. All three items are made with natural dyes from plants and minerals. But that's not all! Levi's also use water-saving finishing techniques that conserve energy and reduce reliance on pollutive synthetics. Truly refreshing!
The first drop of the Levi's Fresh Collection drops 15 March 2022 in CPT, JHB and online.
Sizes: S, M, L, XL.