MCM x PUMA Slipstream Lo
It’s a sneaker slam dunk for MCM and PUMA as the two German brands come together for yet another exciting collaboration. The luxury fashion house teamed up with PUMA back in 2018 to reimagine a special edition of PUMA’s iconic Suede, and now it's the Slipstream Lo's turn with a premium 'Made in Italy' rendition. This serves as one of the most luxury and premium sneakers we have ever offered through Shelflife.
Basketball isn’t just a sport – it’s a lifestyle, and for MCM the relationship between luxury and sport has been a key focus since the get-go.
"The collaboration tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands," explains Dirk Schönberger, MCM’s Global Brand Officer.
Split into multiple drops with more on the way to Shelflife, the PUMA x MCM Slipstream Lo is an ode to the all-American game, celebrating the bold and raucous glamour that basketball offers, on and off the court.
This first drop, titled Show Love, features a one-of-a-kind MCM reinvention of the court classic. Adorned with the hallmark cognac Visetos Monogram and sprinkled with MCM’s house codes of design, the yellow/brown hue of the shoe is sure to stand out, whether for sport or style. With the bright aesthetic of the sneaker seeking to capture the charisma and exhilaration of the sport, MCM and PUMA called on basketball superstar-in-the-making, Mikey Williams, to be the face of the global campaign.
The MCM x PUMA Slipstream Lo drops Saturday 10 September online only at 7am! R9999 each.
Units are extremely limited.
Sizes: UK7, UK8, UK9, UK10.
BRAND HISTORY:
MCM Worldwide is a luxury fashion brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Other icon attributes of the brand include its brass plate insignia found on all heritage collection bags and most products. Each brass plate is identified by a unique number at the bottom, adding to the exclusivity and dedication to craftminship the MCM brand lives by.
Source: Highsnobiety