NAKED Copenhagen x Maha Amsterdam x adidas Originals Samba MN
It can be argued that the family we choose is as important, if not more, than the one we’re born into. These ties go beyond bloodlines, creating a sense of belonging and support. Historically, women have been the glue that holds these relationships together, nurturing familial bonds and fostering unity across generations. With NAKED and Maha both being women-centred brands, Naked reunited their team —past and present—alongside their children, to showcase the NAKED Copenhagen x Maha Amsterdam x adidas Originals Samba MN in the most authentic way possible.
This collaboration highlights generational wealth, not through material inheritance, but through a legacy of knowledge, techniques, and craftsmanship passed down, especially among women. The embroidered knot on the toe symbolizes these bonds—connecting families, both biological and chosen—and the wisdom they share. Detachable leather knots and dual laces (fabric and leather) underscore unity and community.
The sneaker’s suede heel cap, along with its subtle details, reinforces this story. Branding features all three logos on the sockliner, with NAKED Copenhagen’s on the right shoe, Maha’s on the left, and adidas’ iconic three stripes on the tongue.
Bringing together two of Europe’s leading women-focused streetwear retailers, this collaboration is a tribute to the power of shared legacy. Rooted in history, redefined by connection—honouring the Samba.
The NAKED Copenhagen x Maha Amsterdam x adidas Originals Samba MN in adult, pre-school and infant sizes and will release on the 13th of December, online at 8am & in Cape Town at 8:30am & in 10am in Joburg.
Exclusively at Shelflife!
Adult Samba: R2999 in UK6-UK11 (online) & UK7-UK10 (in-store)
Pre-school Samba: R1499 in 10K-13K,1,2 (online only)
Infant Samba: R1299 in 5K-9Kb(online only)
Related Products
