Nike Unveil Their First NFT Sneaker Collection
Earlier this year, virtual fashion start-up RTFKT dropped a mysterious NFT titled “MNLTH”, a metallic cube that was decorated with Nike Swoosh logo. Since then, owners of said NFT have been on a journey completing “quests” posed by RTFKT in a bid to discover the cube’s contents.
After almost three months of waiting, it has been revealed that each cube contains a pair of virtual sneakers dubbed Nike Cryptokicks, which are based on the extremely-popular Nike Dunk silhouette (called the Dunk Genesis), and will be customizable with eight RTFKT-made skins. Thanks to Skin Vial tech, users will be able to basically "Nike By You" their Nike Dunk Genesis, customizing the digital sneaker using exclusive skins designed by RTFKT's community of artists and collaborators.
RTFKT - which was acquired by Nike in late 2021 - was founded in January 2020 and has worked on collaborations with the likes of Jeff Staple and Lexus, as well as Takashi Murakami, whose Clone X NFT remains one of the most successful to-date.
Cryptokicks is expected to be the first of many digital launches from Nike and RTFKT, with rumours already circulating of more releases in the pipeline as early as next month. For now, you can find out more about Nike Cryptokicks in the video below, but keep your eyes peeled for more drops in the near future.
Stay locked to RTFKT Studios Instagram here for new drops as they happen.
Source: Hypebeast, Highsnobiety