Pharrell Williams x adidas Humanrace Sičhona
Once again Pharrell Williams has proven that he’s never-not-working. Whether he’s occupied with ventures into the skincare industry or prepping another release through his adidas Humanrace range, this time focussing on the Sičhona silhouette. The Virginia-native has made it a prerogative to be purposeful, mindful and inclusive in all of his endeavours.
The latest colourway of the collaborative line is also exclusive to Shelflife in SA.
Designed with the intention of bringing wearers closer to the earth, Williams’ newest adidas silhouette borrows its name from a Dakota phrase interpreted as “barefoot.” The sensation is made possible by the German sportswear company’s Future natural technology, a construction process that seamlessly forges the sole unit to the Primeknit upper through immense pressure and heat. Through its new process, the Three Stripes minimizes elements that normally separate a wearer’s foot to the surface on which they’re stepping.
Furthermore, the anatomically-molded TPU midsole and thoughtful tread pattern proffer a ride unlike other propositions under Skateboard P’s expansive footwear endeavors. Mustard-like “Humanrace” text on the lateral profile contrasts the shades of burgundy that take up almost all of the sneaker, although pink tongue labels and the blue additional set of laces deliver some playful personality to the style
The Pharrell Williams x adidas Humanrace Sičhona drops Thursday 10 February for R3599 in CPT, JHB and online.
First come first serve. Online at 7am, stores open at 10am. No returns accepted on this release.
Sizes: UK6, UK7, UK8, UK9, UK10, UK11.
Check out our own video celebrating the release of the Pharrell Williams x adidas Humanrace Sičhona release below!
Creative: @janaandkoos + @discocreatives
Music composition: @missu2missu
Editing: @josiah_nhb
3D animation: @scumboy.69