Puma x Staple honoring the voice of the movement
The latest PUMA x STAPLE footwear and apparel collaboration takes inspiration from Gidra, a powerful Asian-American student-run newspaper created in 1969 in response to anti-Asian sentiment.
“I’ve always loved how design is a blank canvas to tell the stories that matter the most,” says Jeff Staple. “Working with PUMA and Mike Murase of Gidra was a unique way to share this influential publication from the 1960s and connect it to the present-day movement to help Stop AAPI Hate. We’re stronger when we stand together.”
Each piece in the collection reflects the intention and art style of the original publication’s design elements and references the King Terror Pack from PUMA’s archives. The first instalment in the collection dropped in early March check it out here, and now, the second drop of the collection arrives for the end of the month.
The second drop includes three sneakers and an assortment of apparel including T-shirts, a hoodie, anorak jackets, and pants. Two PUMA Suedes, one rendered in yellow to portray the likeness of King Ghidorah and one in black and grey tones, will be included as well as a third Slipstream style in white, grey, and yellow. There will also be a friends-and-family Suede that features a peel-away upper, revealing clippings and illustrations pulled directly from the Gidra newspaper underneath.
In addition to the collaboration, $20,000 has been donated to “Visual Communications Media,” a 501(c)(3)nonprofit organization founded in 1970 with the mission to develop and support the voices of Asian American and Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.
Exclusive to Shelflife, the PUMA X STAPLE collection is the latest in a line of STAPLE collaborations brought exclusively to South Africa by Shelflife. We just can’t get enough of the visionary that is Jeff Staple.
Sizes & Retail Pricing:
Jeff Staple X Puma Slipstream 'White' - Warm White-Cool Light Grey: Online: UK6-UK11, Stores: UK7-UK10 for R2699.
Jeff Staple x Puma Graphic Hoodie - Puma Black: Online & Stores: S-XL for R1999.
Jeff Staple x Puma Anorak - Sun Ray Yellow: Online & Stores: S-XL for R2899.
Jeff Staple x Puma Graphic Tee - Warm White: Online & Stores: S-XL for R799.
Jeff Staple x Puma Graphic Tee - Puma Black: Online & Stores: S-XL for R799.