Right Now with Alex James (PLEASURES)
Los Angeles-based streetwear brand PLEASURES makes clothes and accessories heavily influenced by the more hedonistic sides of life, a clue to the name of the brand. The other guiding force is its creators’ deep love and respect for the music they grew up listening to, and as an extension of that, the artists, films, scenes and styles which that music revolved around.
Ahead of our exclusive PLEASURES apparel release in SA, we caught up with Co-Founder Alex James to find out a bit about the man behind the brand and what he's been up to right now.
A photo of yourself right now?
Photo by Quinn Dunziellas
Where are you right now?
Drinking espresso in Paris.
What’s on your feet right now?
ASICS x Kiko Kostadinov GEL-KIRIL - Cilantro/White
Favourite band right now?
Biggest Inspiration right now?
Seeing PLEASURES spotted all over the world. Truly a blessing.
Biggest aspiration right now?
Opening a Korean/Italian fusion restaurant.
Something people don't know about you right now?
I am in the middle of reading The Artist Way and have a monthly book club to talk about it.
The purely hedonistic/material thing you want most in the world right now?
Unconditional Love and understanding.
Most important concern right now?
Personal growth and alignment.
