Shelflife at the Puma x Fenty London experience last night
Shelflife was invited to attend the Puma x Fenty London Creeper Phatty Earth Tone experience hosted by Rihanna herself last night.
Hosted at the incredible venue the Tabacco Dock in Wapping London. Shelflife was invited to attend the event to celebrate the release of the FENTY x PUMA Creeper Phatty Earth Tone sneaker.
The space was transformed to become an underground garden experience, mimicking the shoe’s natural earth tones and the art of camouflage through grass and other nature elements.
There were multiple rooms and experiences, from arcades, photo studios, dance floors, drinks rooms to magic tricks and a huge line up of Djs and musicians. Some of the acts included DJ Skylatylaa, Talia A. Darling and Kim Turnbull. Almost from start to finish Amapiano was played through out the venue.
On the heels of PUMA’s largest brand campaign launch ever, Rihanna joined PUMA in London to celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneaker. She made her appearance at 11pm and treated guests to pics, a chat and pulling up people into her VIP area.
