The Goodnews Concept Space by DearStephan at Shelflife Cafe
For our first collab of 2024 we partnered with our friend and incredible illustrator, DearStephan to bring you a capsule collection for Shelflife. In a full-circle moment, we are super excited to partner with him again to present The Goodnews Concept Space, this time in collaboration with our Shelflife Café.
At its core, The Goodnews is a pop-up offering a variety of different sandwiches inspired by Stephan’s life in New York, his South African roots, and the way that streetwear can connect people no matter the place. The Goodnews combines everything we love, from good food to incredible talent, and so we were super excited to get involved.
The pop-up will run for a week at our Cape Town store and will kick off with a special launch event this Saturday (see event details below). Throughout the week, all five of Stephan’s sandwiches will be available including a fish and vegetarian option.
Alongside this delicious sandwich roster, we felt it was only fitting to honour the debut of this concept space with our first ever Shelflife Café collab collection. The offering of limited-edition apparel and accessories acts as the perfect accompaniment to the pop-up and features two tees, a cap, a tote bag, a mug and a tumbler, all complete with DearStephan’s iconic illustrations.
LAUNCH DETAILS:
When?
Saturday, 14 December 2024
Where?
Shelflife Store, 50 Bree street, Cape Town
Time?
12:00 – 15:00
See you on Saturday for good vibes, drinks from our friends at Jack Black Beer and great sandwiches!