The History of No Problemo
When you think streetwear, names like Supreme, Stüssy, or Aries often come to mind. But since January 2024, there’s a new brand to add to your rotation in the form of No Problemo, created by Aries co-founder Sofia Prantera. As a fresh, independent brand, No Problemo is shaking up the scene with its unique blend of high-quality materials, bold logos, and sci-fi aesthetics. Sofia, known for Aries' mix of skate culture and high-fashion, brings that same quality and European craftsmanship to her new genderless brand.
While Aries may have a reputation for pushing boundaries, No Problemo takes it up a notch with a modern “uniform” that spans basic tees, jersey, denim, workwear, knits, and accessories. The name speaks to a chilled, laid-back ethos that is notorious with current streetwear. While it’s relaxed in vibe, No Problemo is a brand driven to bring accessible luxury with a universal, gender-neutral appeal.
Aries had been teasing No Problemo’s launch for a while, dropping off thematic extraterrestrial clips and photos (many of them spotlighting UFOs and aliens), across a range of apparel. The teasers all fell into place with the label’s first drop, "Area 001," focused on clean, classic pieces like tees, hoodies, and jackets with standout graphics and bold colours. From nostalgic, retro-inspired designs to futuristic elements, No Problemo combines familiar pieces with a forward-thinking twist, making each piece feel fresh.
The brand sources its materials from European factories, ensuring sustainability and quality – another nod to Prantera's commitment to mindful fashion. So whether you’re hitting the skatepark, chilling with friends, or going out, No Problemo serves as a unique, stylish, and comfy option that bridges high fashion and everyday wear. In a world full of fast fashion, No Problemo stands out as a brand that values quality, longevity, and, above all, no stress.
