Vault by Vans Celebrates the Geoff McFetridge Collection with a DTLA Skate Jam
With the release of Geof McFetridge x Vans Vault last week, Vans' Valult division threw a little celebration for the collection in downtime L.A. The event was complete with a skate session competition with hand-painted ramps and even some soft serve ice cream.
Prior to the skate session, McFetridge joined HYPEBEAST’s Courtney Kenefick on Vans Channel 66 to discuss the project and its accompanying short film, titled “Acid Snow.” The film stars some of McFetridge’s inner circle, including Atiba Jefferson, Spike Jonze, Cole Mannes and his daughter, Frances. “Acid Snow” tells the story of a fictional ski and skate shop inspired by the experiences and anecdotes that McFetridge and his friends shared about their first jobs working inside different stores before their careers blossomed.
This made-up shop served as the jumping off point for the skate jam hosted by Vault by Vans and the artist, which kicked off the latest chapter of their partnership. Taking place down the block from the Vans DTLA store, friends of the brand and McFetridge skated brightly-coloured ramps featuring hand-painted graphics and text in McFetridge’s signature style. The experience was complete with a soft serve truck branded as Acid Snow Sport and Ski, bringing the fictional outpost to life for the evening.
Source: Hypebeast