Virtually Try On Dior's Latest Sneakers
Dior has partnered up with Snapchat for an exclusive augmented reality (AR) experience allowing users to virtually try on their latest footwear range before pulling the trigger on any. Or just to see what each looks like on foot to virtually flex on your friends.
In the new AR experience, Snapchat users can test six new pairs of Dior's B27 range. After trying on the shoes, users can even proceed to purchase them through Dior’s profile on Snapchat or the retailer’s website.
Available in low and high-top versions, priced at R15k (€790) and R16.8k (€890), respectively, the shoes come in white, black or grey, the French luxury house’s signature shade. Materials include calf leather and nubuck, and the Dior Oblique motif appears as with classic jacquard or in perforated leather.
Search 'Dior B27' in the explore page on Snapchat right now to start wearing the latest Dior sneakers!
